qiiip

For qiiip design, a forward-thinking furniture brand dedicated to making world-class design accessible, we developed a brand identity that embodies simplicity and allure. Drawing inspiration from the three dots in “qiiip,” we created a dynamic and playful visual system that mirrors the brand’s innovative and interactive shopping experience. The identity features a distinctive color palette that pairs soft tones with unconventional choices, all anchored by clean, classic sans-serif fonts. This thoughtful design approach not only highlights the brand’s unique character but also reflects its commitment to creativity and customer engagement.