Santiago a Mil

For Chile’s most prominent theater and performance festival, we launched a bold campaign that put the audience at its center. Alongside images of performers and plays, we featured candid photos of everyday people walking through Santiago, making them part of the festival’s vibrant narrative. To capture the city’s dynamic energy, we designed posters with a ripped-off, urban aesthetic, demanding attention in a raw and authentic way. The slogan “Santiago rebel at a thousand” embodies the festival’s daring spirit, reflecting its attitude and the powerful cultural pulse of the city.